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Landing Space

A promotional brochure presents time travel as a tangible service, blurring fiction and reality with playful persuasion.

This conceptual artwork, launched in 2009 and exhibited at the Slade School of Fine Art Final Degree Show, takes the form of a promotional brochure for “Landing Space Ltd,” presented as the world’s first publicly owned and government-endorsed time travel airport. Through the persuasive language and detailed offerings of a typical travel brochure, the work invites viewers to consider a reality where time tourism is not only possible but accessible to everyone.

The brochure outlines the services provided by “Landing Space Ltd,” emphasizing “Freedom and Flexibility” in booking temporal excursions. It details the ability to travel individually or in groups, to explore the past, rectify mistakes, relive memories, or even meet one’s future self. Notably, the artwork proposes that all “Landing Space” bookings are “absolutely free of charge,” positioning time travel as a universally available opportunity. The brochure also establishes the initial operational base in Greenwich, “the world’s centre of zero time,” with future global expansion planned. Testimonials from seemingly satisfied time travelers further enhance the sense of a tangible and desirable service.

The artwork, primarily manifested as a printed brochure, utilizes the conventions of marketing and advertising to present a fantastical premise as a legitimate enterprise. By adopting this familiar format, “Landing Space” playfully blurs the lines between fiction and reality, prompting viewers to engage with the “what if” scenario of readily available time travel. The piece encourages a sense of wonder and speculation about the implications of such a technology on personal histories, societal structures, and our understanding of time itself.

Materials Used: Brochure.

Exhibited at Slade School of Fine Art Final Degree Show, 2009.

This artwork provided a conceptual framework for the related installation “Waiting Room,” which featured brochures for “Landing Space” within its environment.

Kjartan Abel
Kjartan Abel became an artist at 30 by accident, with an umbrella and a creative lie about software. He has spent the years since working at the intersection of technology, art, and cultural heritage — building interactive museum installations, automating things that probably shouldn't be automated, and occasionally connecting hamsters to the internet. He holds an MFA from UCL Slade School of Fine Art and a BA from Kingston University, and currently works as a digital advisor at Østfoldmuseene in Norway. His blog covers music curation, creative technology, and the specific frustration of being too early to everything.